Confidence Esthetics – Full Identity Branding
Confidence Esthetics – Full Identity Branding
The process of creating branding using Confidence Esthetics as the example.

Illustrator • InDesign

• Business Card
• Tri-Fold
• Branding Guidelines
• Exploration

BC Front
BC Back
Tri-Fold: Insert - Back - Front
Tri-Fold: Interior
Branding: Color Guide
Branding: Typefaces Used
Branding - Back Elements
Logo Exploration
Black & White Logo Exploration
Color Logo Exploration
Web Fav Icon

I ended up doing more work for her in gift cards and in-house menus. The consistency was based on the above graphics so I didn’t see a point in repeatedly showing more of the same ole’ thing.

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